Pan Macmillan's old website was performing poorly in SEO, in the number of user's it was attracting, the number of repeat visitors and the responsive design. With a rebuild the best course of action, we took it upon ourselves to also update the UI, keeping the site structure, map and layout as it was to reduce time on the rebuild.

Through a series of discovery sessions, we identified the areas that could be improved and where we needed to design and build any additional sections.