Pan Macmillan - The Brief

Pan Macmillan's old website was performing poorly in SEO, in the number of user's it was attracting, the number of repeat visitors and the responsive design. With a rebuild the best course of action, we took it upon ourselves to also update the UI, keeping the site structure, map and layout as it was to reduce time on the rebuild.

Through a series of discovery sessions, we identified the areas that could be improved and where we needed to design and build any additional sections.

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MY ROLE

Discovery Facilitator

Art Direction

User Experience Design

User Interface Design

MOBILE DESIGNS

PanMacmillan HomePanMacmillan HomePanMacmillan
PanMacmillanPanMacmillanPanMacmillan

DESKTOP DESIGNS

PanMacmillan

PALETTE UPDATE

PanMacmillan BlackPanMacmillan Red

ICONOGRAPHY & ILLUSTRATION

With new sections came the need for additional icons and illsutrations

PanMacmillan IconsPanMacmillan Illustrations

Results

135% ↑

Increase in new sessions

116% ↑

Increase in site users

116% ↑

Increase in returning visitors

NEXT PROJECT

Neom Organics