Already a highly tuned website for conversion and a successful business, UK Meds had hit the ceiling. They needed to think big and go after a more significant share of the pie. Turn those mobile visitors into a conversion number that resembled desktop numbers. Research, refocus, redesign, rebuild and PWA - all within three months.
I focussed on one word during this overhaul, and that was: trust. A big part of any transaction is trusting the vendor but especially so when buying prescription drugs online. With the benefits of PWA, we stripped away everything and started from scratch from the home page to check out to the process involving the doctors and pharmacists who eventually approve the drugs.
Reporting & Documenting
Increase in new sessions
Increase in site users
Increase in returning visitors